ASC Seminar on Race, consumption and advertising in the 20th century South African wine industry

"Message in a bottle: Race, consumption and advertising in the 20th century South African wine industry". The passage of the 1928 Liquor Act was a stunning victory for the temperance movement in South Africa. A Bill that was intended to make light wines more freely available ended up greatly reducing the number of liquor outlets. But more importantly, it introduced a form of racialized prohibition which prevented blacks across the country and Coloureds outside the Cape from purchasing wine, spirits or bottled beer. In 1962, the Liquor Act was revised in a way tha finally permitted all South Africans to purchase alcohol. Please register

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